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Halloween is the time to use your unique talent to create the wildest masks, props, décor, and dismembered limbs — unfettered by client demands or revisions. And this year, you can leave the sewing kit in the closet and put down the foam cutting tools because you have a new technology that will create your craziest creations frighteningly fast. It’s a big 3D printer and look what you can do with it.

There was exciting news about the out-of-home advertising industry recently, and especially billboards. An article by Recode stated that out-of-home advertising is about to have a whopping year. “Heyday,” is the word they used.

Trends, innovations, and opportunities with new technology—these are the items that will make this year’s FESPA Global Print Expo out of this world. With 18,000 international Print Service Providers (PSPs), brands, and agencies, Messe Berlin will be buzzing with opportunities May 15-18.

SGIA Expo 2018 promises to be a whirlwind experience: three days (October 18 – 20), 25K visitors, 600+ exhibitors, and more than 70 educational sessions. Wow! One thing’s for sure — this event will give a superb, condensed overview of the print industry and the latest trends, hot topics, and tech.

Italy… it’s full of history and romance that is framed by ancient monuments, buildings, and structures. Many of which require serious renovations. In fact, restorations are occurring across cities throughout the country. But could you imagine using sculpting foam to repair Italian antiquities and famous attractions?

Look how easy it is to spot each brand’s unique selling proposition (USP) in these guerrilla marketing examples.

When we take a moment to pull our eyes away from our phones, there is a whole world of advertising out there waiting to greet us. Sadly, much of it blends in with the landscape or falls into the category of “eye clutter.

Smartphones are in everybody’s palms. . .unless they are being gripped by the fingers of an outstretched arm taking a selfie.

How many times have you thought of the perfect stage design or prop but didn’t have enough time to build it? Or you couldn’t locate the actual prop you had visualized for a particular scene? For stage and set designers, this is often a frustrating aspect of the work. It doesn’t have to be anymore.

We are bombarded by marketing messages almost every place we turn.

Channel letters are probably the most popular way stores and businesses display their name to the passing public. This is good for sign makers because these built-up-letter signs are everywhere. But they’re all pretty much alike. Not any more. 3D printing technology might make your channel letter machine obsolete, and open up new opportunities for your business

This blog post, Large Format 3D Printing for the Signage & Display Industry, is adapted from Sharon Rothschild’s Lounge and Learn presentation at ISA Sign Expo 2018.